Capture the event.
Extend its reach.
A flexible media plan built around complete event coverage, a premium interview activation, sponsor-specific content, refreshed employee headshots, and an elevated after-party portrait experience.
The opportunity.
This year’s larger event creates an opportunity to maintain the coverage HRA already knows while building a more complete content ecosystem around its members, sponsors, vendors, and industry conversations.
Document the event beautifully, maintain HRA’s visual consistency, and create content that continues working long after C-Store Connect is over.
The options below are designed as a starting point. Final staffing, interviews, sponsor participation, event hours, and deliverables can be tailored around HRA’s priorities and approved budget.
Complete event coverage.
The core photography and video coverage HRA already knows, scaled to cover both the tradeshow and after-party while protecting the production schedule with a defined event-day cap.
Complete Event Coverage
Photography coverage of the appreciation dinner, followed by comprehensive photography and video coverage of the tradeshow and after-party.
- Appreciation dinner photography coverage
- Full photography + video coverage of the tradeshow and after-party
- Up to 12 consecutive hours of coverage on the main tradeshow / after-party day
- Speakers, sponsors, booths, networking, awards, activations, and candid moments
- Large HRA group photograph on stage
- Professionally edited online photography gallery
- Priority photo selects for timely social/media use
- 90–120 second cinematic event highlight film
- Horizontal master + vertical social version
- One additional short social cutdown
- Professional audio capture of key remarks and moments
- Licensed music, color, and audio finishing
HRA Content Studio.
A polished interview activation designed to create content for HRA while also giving featured members, vendors, sponsors, and industry guests something valuable to share.
One interview.
Two audiences.
A more intentionally designed interview experience positioned close to the action and easy for featured guests to access. The studio combines a refined set, professional lighting and audio, guided interviews, and individual social deliverables to turn each conversation into useful content for both HRA and its guests.
- Custom visual concept designed specifically for HRA
- Curated furniture, decor, backdrop, and scenic elements
- Open or semi-enclosed layout positioned conveniently within the tradeshow
- Strategic microphone selection and audio setup for the live event environment
- Single-camera interview setup optimized for fast, polished guest capture
- Professional studio lighting
- Interviewer / producer-led questions and conversation guidance
- Guest scheduling and on-site coordination
- Up to 20 scheduled featured interviews
- One edited 30–60 second vertical soundbite per featured guest
- Captions, name/title graphics, and HRA branding
- Share-ready social media delivery
- One HRA compilation/testimonial film built from the strongest responses
What changes this year
- Last year: interviews primarily contributed to one HRA testimonial piece.
- This year: up to 20 featured guests can each receive their own finished 30–60 second branded social clip.
- HRA also receives a separate compilation film built from the strongest interview responses.
- The studio receives a more intentional visual treatment with curated furniture, professional lighting, branded elements, and a more refined on-camera presentation.
Why that matters for HRA
- One interview can create both an HRA-owned asset and a guest-facing social asset.
- Featured members, vendors, sponsors, and industry guests receive useful content they can share with their own audiences.
- Each share can extend C-Store Connect beyond HRA’s existing channels.
- HRA leaves the event with a reusable library of individual content rather than relying solely on one testimonial video.
Up to 20 featured interviews
Includes creative direction, studio set and furniture sourcing, installation and breakdown, production crew, interviewer/producer support, interview capture, individual guest edits, branded graphics, organized delivery, and the HRA compilation film.
Additional event options.
Additional content experiences can be layered into the production based on sponsor participation and HRA’s final event priorities.
Sponsor Content Package
A dedicated package designed to give participating sponsors tangible, professionally produced media from their C-Store Connect investment.
- Curated sponsor-focused event photographs
- One Content Studio interview soundbite
- One short sponsor-focused vertical event reel
- Dedicated sponsor video coverage coordinated around key booth activity
- HRA / sponsor branding where approved brand assets are supplied
- Share-ready final delivery
After-Party Portrait Experience
A staffed professional portrait station offering guests a more elevated alternative to a traditional self-service photo booth.
- Dedicated professional photographer
- Up to 3 hours of portrait-station operation
- Professional backdrop and lighting setup
- Guided individual + small-group portraits
- Setup and breakdown
- Professionally edited digital gallery
- Standard HRA / C-Store Connect visual branding where applicable
Custom fabricated or specialty printed backdrops, step-and-repeats, or scenic builds may require an additional production allowance.
Employee Headshot Refresh
A refreshed headshot station for up to 40 HRA employees, maintaining the established visual style from the previous portraits while giving the team an opportunity to update their current professional image.
- Up to 40 participating employees
- Professional lighting + established HRA headshot style
- Quick guided posing and expression refresh
- One professionally retouched final portrait per participating employee
- Organized digital delivery
The final production can scale around exactly what HRA determines will be most useful for this year’s event.
Photography, video, interviews, sponsor deliverables, staffing, headshots, and additional activations can all be adjusted once final priorities, schedules, participation, and budget are confirmed.
Proposal at a glance.
A simplified overview of the complete media plan currently being discussed for C-Store Connect 2026.
Complete Event Coverage
Appreciation dinner photography + up to 12 consecutive hours of tradeshow and after-party photography/video, group photo, galleries, highlight film, vertical version, and one additional social cut.
$10,000HRA Content Studio
Premium interview activation with professional set, furniture, lighting/audio, up to 20 interviews, individual social clips, and an HRA compilation film.
$8,500Sponsor Content Packages
Sponsor-focused photography, interview content, dedicated sponsor video coverage, and one vertical event reel per participating sponsor.
$1,500 each7 participating sponsors = $10,500
After-Party Portrait Experience
Dedicated photographer, professional backdrop and lighting, up to 3 hours, and edited portrait gallery.
$2,100Employee Headshot Refresh
Updated professional portraits for up to 40 HRA employees, including lighting, posing, one retouched final per person, and organized delivery.
$2,250 Value Included at no additional cost with full partnershipConceptual proposal. Final pricing and deliverables are subject to confirmed event schedule, venue access, staffing, travel, set and furniture sourcing, interview volume, sponsor participation, branding requirements, and requested turnaround. Main tradeshow / after-party coverage is based on up to 12 consecutive hours.