HRA Podcast — Draft for Approval

Podcast Blueprint

A simple overview of the show direction. Please click into each section below to review, then confirm your choices so we can move straight into recording your first two episodes.

What we need from you
  • ✓
    Choose your preferred podcast name.
  • ✓
    Approve the short show description.
  • ✓
    Select which intro & outro script option you like best.
  • ✓
    Schedule a recording date for the first two episodes.
01 — Name
Podcast name options
Click to view and choose the title that feels most like HRA.
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These options are built around your original idea, your brand, and the audience of store owners and major vendors.

Option 1 — Original
On the Horizon
Your initial working title — broad, future-facing, and flexible.
Option 2
The Retail Horizon
Keeps the “horizon” idea while tying directly into retail and your core audience.
Option 3
The Retail Advantage
Speaks to the edge HRA provides through programs, insights, and partnerships.
Option 4
Beyond the Aisles
A more unique, story-driven title that still fits store owners and vendors.
Please confirm which option you’d like to move forward with.
02 — Description
Short show summary
Click to review the description used on YouTube, LinkedIn, and podcast platforms.
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A forward-looking show for convenience store owners, retailers, and vendors who want practical insight into market trends and go-to-market strategies. Each episode turns real experiences and industry data into simple, actionable ideas to help your stores perform better.

Used on: YouTube, LinkedIn, Facebook Can be adapted for Apple & Spotify

You can approve this as-is or share a small language tweak — we’ll adjust and apply it everywhere for consistency.

03 — Intro & Outro
Voiceover options
Click to choose the tone you prefer for your branded intro and outro.
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We’ll drop in your chosen podcast name from above and then produce the audio and visual branding around it.

Option A — Professional & clean
Intro
“Welcome to [Podcast Name] — your inside look at the trends, strategies, and insights shaping convenience retail. Brought to you by HRA.”

Outro
“Thanks for listening to [Podcast Name]. Stay connected with HRA for more industry insights, programs, and opportunities.”
Option B — Energetic & forward-looking
Intro
“You’re listening to [Podcast Name] — where store owners and vendors get the ideas, trends, and tools to move retail forward.”

Outro
“This has been [Podcast Name]. For more from HRA, connect with us online and stay ahead of what’s next.”

Please confirm whether you prefer Option A or Option B (and if you’d like any minor wording changes).

04 — Format & Timing
Episode length & first recording
Click to review the recommended length and next step for scheduling.
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We recommend a mixed format (hosted conversations + guest interviews) with each episode running around 20–30 minutes. This fits busy store owners and vendors while still leaving room for real stories, trends, and best practices.

Recommended length: 20–30 minutes Starting with: 2 recorded episodes

Once you confirm this feels right, the next step is simply to schedule a recording date in February for the first two episodes. We’ll handle prep, structure, and production around your availability.

First Two Episodes — Draft Plan

Episode 1 & 2 — Proposed Topics

Below is a simple outline for the first two episodes: what they could cover, how they’d flow, and what your audience will get from each. Once approved, we’ll build the detailed talking points if needed and handle all production.

Episode 1

What’s Changing in 2026: Retail Trends to Watch

A high-level, practical overview of the market forces shaping convenience retail in 2026 — designed to help store owners feel informed and prepared, not overwhelmed.

How the episode flows
  • Opening: Host sets the stage: why 2026 is a key year, what’s shifting, and why it matters to HRA members.
  • Segment 1 — Market & category trends: Product categories gaining traction, changes in shopper behavior, margins, and basket size.
  • Segment 2 — Operations & technology: How technology, data, and new programs are impacting day-to-day store operations.
  • Segment 3 — What store owners can do now: 3–4 simple, actionable moves they can take in the next 30–90 days.
  • Close: Quick recap + how HRA is supporting these shifts through programs, events, and resources.
What listeners take away
  • Clarity on what’s actually changing vs. what’s just noise.
  • Concrete ideas to apply in their stores this quarter.
  • A clear sense that HRA is looking ahead on their behalf.
Format: Host-led + optional guest Length: ~20–30 minutes
Episode 2

Vendor Partnerships: What’s Working Now

A practical conversation focused on how vendors and store owners can win together — with real examples of promotions, programs, and partnerships that are delivering results.

How the episode flows
  • Opening: Host frames the importance of strong vendor partnerships and where HRA fits into that picture.
  • Segment 1 — Go-to-market best practices: How successful promotions are being planned, supported, and executed today.
  • Segment 2 — Vendor & store owner perspective: Examples (or a guest conversation) on what makes a partnership work on both sides of the table.
  • Segment 3 — Looking ahead: Upcoming opportunities, categories, or programs vendors should be thinking about for the next 6–12 months.
  • Close: How to plug into HRA’s initiatives and where to go for follow-up or collaboration.
What listeners take away
  • Clarity on what strong vendor partnerships look like today.
  • Examples they can model in their own business.
  • A better understanding of how HRA can help connect the dots.
Format: Host + vendor/store owner guest Length: ~20–30 minutes
Once you confirm that these feel like the right starting points, we’ll build the detailed question list and run-of-show for each episode so your team can simply show up and record.